personalbrand.lol is a one-idea site: a single, permanent leaderboard for personal brands, and the only way onto it is to pay. No follower count, no algorithm, no engagement bait — just whoever's willing to bid the most to be seen first.
There's no reset. A rank you take stands until someone else pays more than you — today, next week, or next year.
How ranking and pricing actually work is written out in full on the Rules page.